Rank Higher For Flooring Installation & Hardwood Sales With Multimedia Content

I recently finished a big flooring job for a fellow up in Canada, and when I was done, I asked the usual questions.

How do you like your new floor?

The color and pattern are what you expected?

I swear, he looked me right in the eyes, and said, "Well, it's Oak, eh?"

I hope that gave you a chuckle, but that's enough jokes - you probably clicked on this article to learn about marketing techniques, not read flooring puns, so let's lay it out.

Floor Quest Media offers an innovative marketing strategy that helps small to medium-sized flooring businesses build their online presence, and rank for highly competitive niches in the search results. More specifically, it can help you to compete against the mega-companies, without blowing your entire budget on ads.

Interested? Keep reading to learn more about it, or go straight to their website at https://floorquestmedia.clientcabin.com to hear it directly from the experts.

While some industries work well with traditional advertising strategies, others have to find a different approach, to catch the attention of potential customers at the exact moment they are receptive to making a purchase. This just makes sense, you might see a commercial for a new food or gadget, and decide to purchase one, but that's simply not how people make the decision to replace their floor.

The marketing campaigns from Floor Quest Media avoid standard ads altogether and focus on multimedia content designed to attract customers actively searching for flooring services.

How do they do it though?

Floor Quest Media combines a multidisciplinary team of marketing experts, writers, and content creators to create multimedia in six popular formats, all about your brand. Instead of placing ads, each piece of content uses carefully researched Search Engine Optimization (SEO) techniques to maximize its chances of ranking highly in the search results, when customers are actively looking to hire a flooring professional.

You can get branded multimedia content in six forms: blog posts, podcasts, streaming videos, slideshows, infographics, and press releases.

Every format will contain information about your company, products, and services. Each piece of content will also contain links to your landing or sales pages, which can have two immediate effects.

This strategy can increase the traffic to your sites directly, by leading potential customers to the link after they click on the multimedia content. It also has a cumulative effect on your brand’s main website, giving you a boost in the search rankings by increasing your domain authority. This is because each time a new piece of content is added, the search algorithm sees that it contains links to your website, and since people are writing about it, your website must be relevant, interesting, and trustworthy.

All that content sounds like a lot of work though, doesn't it?

Well, it would be, if you had to create it - but thankfully, that's not how it works.

Floor Quest Media’s team offers a fully “done-for-you” (DFY) service, so you will never be asked to complete any market research, write any articles, or record any media. However, you can review each piece of content before it goes live, to ensure it meets the strict quality standards for your brand.

Much like flooring, there simply isn't a one-size-fits-all solution for marketing that covers every industry.

Get the right solution for your business, customized, and hyper-targeted to attract your potential customers at the exact moment they need your services.

David Nielsen, a branding and content marketing expert and founder of Floor Quest Media, has explained that unfortunately, not every business is a suitable candidate for this new strategy. You can schedule a consultation on the company’s website to determine if your business is suitable.

Find out if content marketing is right for your brand today!

More information about David Nielsen can be found on LinkedIn at https://www.linkedin.com/in/davidknielsen1