A new digital marketing report has been launched by Scottish agency Purple Pico, focusing on how to ensure businesses rank properly when Google changes its system at the end of July. It focuses on the increasing importance of local searches.
A Scottish digital marketing agency specialising in helping businesses to establish themselves online, get more visitors and increase sales, has launched a new report on the importance of protecting “Google My Business”. This is because Google will be shutting down all unclaimed business listings, which will have a huge effect on Google rankings in the coming months.
More information can be found at: https://purplepico.com/death-google-my-business-listings-protect.
"Many business owners get confused about Google's free listing service" says Maya Mendoza, Founder of Purple Pico Promotions Ltd This is because it was formerly called Google Places, and Google+ Local. The latest incarnation "Google My Business" is a one-stop listing which allows a local business to appear on search, maps and Google+".
Google has decided that it will delete all unclaimed listings in an attempt to clean up searches. In addition to this, they will be forcing searches to transition to mostly map based results, placing new emphasis on Google Maps and location based searches.
This means that if business owners haven’t claimed their business listing, or if they haven’t set up their listing properly, it’s possible their business will vanish from the Google search engine completely when the transition takes place on July 31.
"Google's aim is to clean up unclaimed listings so that people who search for a local business will receive up to date information on local, geo targeted search. Any business that does not claim and correctly set up a listing will no longer show up on Google Maps for when a local search is initiated". Mendoza explains.
Ultimately, this means that “Google My Business” will now have a huge impact on the data that is returned on searches when people enter a keyword string on Google. This is because the service places a local emphasis on how search queries find and present businesses.
Searches will use Maps as a way to track down businesses and rank them when people search for keyword strings in specific niches, and if businesses don’t show up in that search, then they risk being invisible and missing out on customers.
For any concerned site owners, there are tips out there on how to make the most of this latest search engine transition. The first step is to secure the “Google My Business” listing, which is a simple process that starts by following the instructions on site when anyone logs into their site and clicks the start now button.
From there, business owners should ensure they have listed their chosen category correctly, and loaded a series of high quality images. In addition to this, they should make sure their information is consistent across all of their sites.
Full details of how to ensure businesses can use this change to searches to their advantage can be found on the URL above. A special offer for setting up a company listing in “Google My Business” and optimisation the listing in Google Maps is available for businesses in Glasgow and Lanarkshire, Scotland
Purple Pico Promotions Is an entrepreneur driven team of reputation management and lead generation aficionados. As business owners with direct experience of the struggles, stresses and strains of running a business, Purple Pico’s mission is to solve the problem of how business can consistently acquire more customers and being found on search through high visibility brand positioning. Purple Pico was founded by Maya Mendoza, in 2016 as a sister company to her hybrid digital marketing company Milagro Fusion Marketing.
