Dental marketing is hard – nobody wants to think about it, unless they need it. Ibex Media makes it easy though, by placing your content in all the popular formats, where people will actually go looking for it. It’s easier than you think.
Have you ever seen an ad for a dentist, just at the exact moment you developed a toothache, and needed to find a local dentist?
No? Well, that's not really a surprise. Unlike most industries, dentistry is difficult to advertise - or at least it used to be, before Ibex Media. They do things differently, and it works, you can check them out at http://ibexmedia.ca
As a dentist, or dental professional, you probably already know that traditional advertising just isn't that effective for certain types of business.
It's unfortunate, but true, and what are you gonna do about it? Spend 6x more money than your local toy store on marketing, and still barely see any new customers?
You could, or you could try Ibex Media, the only marketing program I know specifically designed for professionals like you and I. They stopped wasting money on the methods that don't work as well, and found some others that work amazingly well.
Simply put, they use methods that work, not just the "standard techniques" that cost so much, and rarely work.
The short version is simple - instead of ads, they use content.
Imagine this, instead of an ad no one wants to watch, you could have blogs, podcasts, videos, slideshows, infographics, and news articles, all about your brand, services, or whatever.
Here's the best part. Ibex Media will never, ever, ever force your potential customers to view this content, that's not how they work, because it's proven to be ineffective.
Instead, they'll make sure every piece ranks highly in the search engines, for keywords that your potential customers will look for on their own. They let the customers come to you.
While marketing has continued to grow in costs and complexity, I'm sure you already know that very few services exist specifically optimized to help dental professionals, such as dentists, prosthodontists, oral surgeons, or pediatric dentists.
Ibex Marketing does just that though. They specialize in creating custom marketing content for dentists of all types, while avoiding typical advertising strategies.
Every piece of content will talk about you, your clinic, your services, or anything else your clients may need to know. They'll also have links back to your website, and that's a double bonus.
Here's why - not only does every link help new customers find you, it also affects your search engine rankings.
As each new piece of content is added, about your services and with links to your website, it will help both your main site, and each piece of content, to rank higher in the results.
Ibex Media provides content creation as a “Done-For-You” service, and you are not required to write any blogs, record any podcasts, or post your own content online. Each piece of content is created by a dedicated team of marketers and writers, and will be available for you to review before it is placed online, with links back to your website.
As each new article, blog, or video is added, it shows the search engine algorithms that your company must be interesting, relevant, and trustworthy, and helps to raise its “domain authority.” This metric is used to determine which websites will rank the highest for a given keyword, and can be gradually increased by releasing additional content that meets the algorithm criteria.
While this technique can be used to create a single piece of content, it is considered most effective when used as a long-term strategy, to gradually build your domain authority and help you to reach the top spot in the search results for several keywords, or keyword strings.
The best part is, it's a long-term process that you can customize at any time.
Need to focus on different keywords? Want to add a second location? Focus on a new service?
That's all easy, just let the Ibex Media team know, and they'll handle it all, hands-off.
Sure, you could stick with costly ads that are temporary, and rarely work - but why not try something long-lasting, cumulative, and effective instead?
See how it all works at http://ibexmedia.ca
