SateenMedia has developed a content marketing strategy and is sharing new findings after initial partnerships with OT specialists.
2024 saw a litany of changes to the content marketing ecosystem and SEO more generally, primarily spurred on by AI. As marketing specialists scramble to adapt, SateenMedia is sharing their new approach that could serve as a blueprint for others.
This new strategy has proven promising in initial testing; on their website, they showcase an instance where this strategy was employed to garner 20,000% growth for a local company, exceeding even the projections set by SateenMedia themselves.
The method that SateenMedia uses to promote their clients to local markets takes advantage of prevailing consumer trends by ensuring that businesses can be found consistently by those already looking for services, which acts as a pre-selection process for leads. By implementing their strategy in tandem with SEO best practices, they have been able to substantially increase traffic in the short, medium, and long term, as they demonstrate in recently published case studies.
SateenMedia also emphasized that their method is intended to counteract changes made to SEO functionality in 2024 in the face of AI’s growing prevalence. Specifically, Google has broadly cracked down on AI-generated content when calculating visibility, while boosting locally targeted content significantly.
Their strategy takes advantage of both of these changes by creating custom, human-written content for their clients that also effectively targets local markets. They explain that the key to their content strategy going into 2025 is specificity, going so far as to target specific neighborhoods throughout San Diego to maximize visibility in those areas - a high-volume, high-accuracy approach.
Another key component of their strategy lies in the type of exposure they provide for their clients, promoting content to qualified news outlets to boost credibility. This is critical, they explain, given that in 2024 less than half of Americans reported finding digital advertising “trustworthy”, with a full 1-in-5 saying that they would never trust a PPC ad placement regardless of content.
As 2024 draws to a close, SateenMedia invites San Diego occupational therapy practices to reach out for more information regarding partnership details. They are also sharing a variety of data that may be of use to others seeking to develop content strategies of their own using the latest findings on visibility for local businesses.
