Amazon advertising platform, Sellozo, released five of the top Amazon advertising strategies for sellers & agencies to pay attention to in 2021.
Strict qualifications were required for high placement on the Top Five Amazon Advertising Strategies list. Sellozo evaluated multiple criteria in order to narrow the field to the best 5 strategies for Amazon sellers & agencies. The full list of items can be found on the company website https://sellozo.com/five-amazon-advertising-strategy-tips/.
Among the highest-ranked are:
#5 Dive Into Your Data - It's vital at this time on Amazon that sellers are analyzing PPC data on a reasonably routine basis. Changing dynamics may mean that specific keywords fall in and out of favor, and now is not the time to let your PPC analysis go to the wayside. PPC data can be precious to your next steps in your campaigns and help you make the best decisions possible per product. Sellozo offers the most robust analytics and reporting system out there in terms of Amazon PPC. If sellers are unsure how to navigate PPC information, now is the time they should be leaning on advertising automation software to do so. Without proper analytics, it's impossible to spot trends quickly or understand where improvements are needed.
#4 Optimize, Optimize, Optimize - You're not running a successful ad campaign or strategy if optimization isn't the name of your game. To see the most success in an Amazon advertising strategy, sellers must continuously optimize their amazon listings throughout different phases of their sales experience. This may mean changing out keywords in the backend search terms area or updating images and keywords in your title. Look at optimization as an ongoing role in your advertising strategy and stay ahead of your competition. Optimization may also mean negative exacting words and phrases with a high click-through rate and flawed conversion metric on the campaign level. It can also mean adjusting bids accordingly. Sellozo offers one of the most advanced forms of PPC optimization housed in our Sellozo Automated Optimizer tool. The optimizer allows a user to target the desired ACoS; the algorithm then works to achieve that ACoS. During pandemic times, adjusting bids during lockdown periods can become tasking and time-consuming. Automated tools such as Sellozo are imperative for sellers to mitigate changing advertising trends during vaccination phases in the pandemic and on the Amazon platform.
#1 Focus Ad Spend On SKUs With Healthy Inventory Levels - Inventory allowances continue to be a primary challenge for Amazon sellers in Q2. While shipping and receiving times may begin to rebound, it's crucial to monitor inventory levels and understand what SKUs are in demand, and can sustain healthy inventory levels. Focus your advertising strategy on the SKUs that have healthy inventory levels so that high traffic products get the attention they deserve at critical times throughout the post-pandemic phase. Evaluating which products can benefit from reliable and cost-effective 3PL services can help your in-stock rates and maintain inventory levels on popular products that require healthy ad spend.
When discussing the reasons for creating the list, Trice Alford, Head of Marketing of Sellozo said,
"It's often that sellers are bombarded with information on how to optimize their campaigns. This list takes a step back and helps remind Amazon sellers and agencies to look at the bigger picture about Amazon advertising before they get back into the weeds."
Amazon sellers & agencies looking for the most up-to-date rankings for Amazon Advertising Strategies can view the list at https://sellozo.com/five-amazon-advertising-strategy-tips/. Others may contact Sellozo via their website, https://sellozo.com/.
