SIMAA Expands Bay Area Services With Bulletin Board & Store Poster Distribution

Wayne Porter, CEO of Special Interest Marketing & Advertising Inc. (SIMAA), is enhancing the company's distribution methods, offering more ways for businesses and event organizers to promote their activities across various Bay Area cities. He said the move is part of the agency's ongoing plan to provide more creative outdoor advertising options for its rapidly growing clientele.

Clients can now request SIMAA for poster distribution on community bulletin boards, commonly found on campuses, restaurants, libraries, and coffee shops. The agency's extensive route covers San Francisco, Berkeley/Oakland, Marin, Sonoma, Contra Costa, Tri-Valley, South Peninsula, and North Peninsula.

This route is serviced twice a month, on the 1st and 15th, and posting the material to all targeted community bulletin boards takes about five days to complete.

Posters can also be displayed in various stores along the route with SIMAA's poster campaigns. "Our team's familiarity with the area and the relationships we've built with local business owners mean your posters have a high chance of being placed in high-traffic spots for maximum exposure," Mr. Porter said.

Besides these methods, SIMAA offers other distribution options, such as hand-to-hand and door-to-door flyering and stack dropping, where literature like brochures is left free-standing or in a holder in frequented areas for passersby to grab a copy.

Despite the dominance of online advertising, traditional flyering and leaflet distribution still elicit a response from audiences, making it a worthwhile addition to any promotional campaign. A 2022 survey by the Data & Marketing Association found that 89% of respondents remember a door drop mailing, noting that it scored highest compared to other advertising types.

The same study found that individuals under 35 respond better to this type of promotion. "This is good news for most business owners and event organizers because this age group represents the largest population segment in the Bay Area," Mr. Porter commented.

About SIMAA

Founded over 26 years ago, Special Interest Marketing & Advertising Inc. is a leading print marketing company in the San Francisco Bay Area. The company helps local businesses promote their services and events and reach a wider audience through flyer, leaflet, and poster distribution.

Interested parties seeking more information are encouraged to visit https://www.simaapublicity.com