Branding agency LO:LA’s new guide, “The Power of Why: Unveiling the Heart of Modern Brands,” details the importance of understanding the “why” of your small business in order to cultivate a brand that resonates with consumers.
What sets your business apart?
How do you communicate your unique vision to potential customers?
How do you build a tribe of brand loyalists?
To succeed in any industry, you need to convey more than just the strength of your product or service; you need to articulate your purpose.
As a creative agency specializing in brand strategy and identity design, LO:LA helps small businesses like yours shape and define a powerful brand to attract loyal customers. Their new guide focuses on the pivotal role a brand's "why" plays in today's crowded marketplace. Titled "The Power of Why: Unveiling the Heart of Modern Brands," the guide examines how purpose-driven brands can set your business apart and create meaningful connections with potential customers.
To read their expert advice on cultivating a brand, visit https://www.thelolaagency.com/2023/08/31/the-power-of-why-unveiling-the-heart-of-modern-brands
Standing out has become increasingly difficult across all industries. With many businesses selling the same products, your business needs an original message that can build interest. LO:LA aims to help businesses like yours form lasting emotional connections with customers by articulating a clear "why."
A recent study revealed that consumers are four to six times more likely to buy from, trust, support, and defend businesses with a strong purpose. Building that relationship with customers is key.
Case 1: LO:LA's guide explains how to do this, using brands like Warby Parker and Beyond Meat as examples of prioritizing purpose over profits and attracting loyal customers.
Given the current market conditions, a clearly defined "why" can be a guiding light to attract your target audience.
Case 2: In LO:LA's guide, they explore the brand Lush Cosmetics and their "tribe-forming power." By championing ethical practices and eco-consciousness, Lush's purpose aligns with that of green consumers, who become not only return customers but passionate advocates for the brand.
Beyond attracting customers, LO: LA's guide demonstrates how your "why" shapes company culture and empowers your team to succeed. Purpose-driven companies provide a compass for internal decision-making and the overall culture of a business. Without that deeper sense of connection, you risk losing talented employees and creating a toxic work environment that may even open you up to legal issues.
Case 3: Using Airbnb as an example, LO:LA's guide discusses how an internal sense of belonging informs decision-making and can distinguish your business from the pack.
According to the guide, your brand's "why" isn't set in stone. As your business continues to evolve, your brand can, too. Adaptability is essential in today's fast-paced world, and brands can continue to grow and expand while staying true to their core values.
LO:LA is a trusted creative agency for brands needing help sharing their story. Founded in 2017, the agency has served both startups and established businesses of all sizes across industries. Specializing in brand identity and content marketing, LO:LA ensures its clients have access to top global marketing expertise and talent within their budgets.
Additional information on LO:LA's branding and identity design services can be found at https://www.thelolaagency.com/2023/08/31/the-power-of-why-unveiling-the-heart-of-modern-brands
