Now is the time for small business owners to set goals for 2023.
Now is the time to set goals for 2023. For business owners, this can mean more than a simple resolution to be forgotten by January 31st. Setting goals can bring focus, and focus can mean greater success. At QT Business Solutions, experienced consultants assist business owners every day with setting goals and, more importantly, with achieving them.
Here are some sample goals that can help propel a new or existing business into greater prosperity in the new year.
1. Increase customer satisfaction by improving technology and processes: This could mean new software to manage contacts and marketing and email campaigns. It could mean finally replacing that old printer with one that allows for producing flyers in-house. It should definitely mean reviewing how the company performs its every day tasks and asking the question: Can it be done better? Faster? In less time?
2. Establish a strong online presence to reach more customers and build brand awareness: Like it or not, social media has become the preferred channel of many consumers to get their product and service recommendations. Business owners don't have to become influencers to create interest in what they have to offer. Get to know the various media, including Facebook, Instagram, LinkedIn and even TikTok, and consider how they can help spread the word.
3. Explore new markets in the physical and/or online worlds to gain competitive advantage: As with #2 above, expanding into a new market can be frightening -- for those who aren't prepared. Explore and research whether a new target market is ready to hear the message.
4. Develop a comprehensive marketing strategy to reach target markets and maximize profits: This is where putting Goals 1-3 together begins. Consistency is the key to successful messaging.
5. Create a culture of continuous improvement to stay ahead of the competition: Don't just set goals once a year. Always be examining, experimenting and strategizing how to do things better.
A final word about goals: In the business world, goals should be SMART: Specific, Measurable, Achievable, Relevant and Time-based. "Get on social media" is a goal, sure, but it's not SMART and has little impact and almost no accountability. "Establish a presence on Facebook and Instagram in Q1 2023" spurs more action, such as "Begin coordinated advertising campaign on Facebook in Q2, and track results in CRM software."
QT Business Solutions has expert consultants who can help with any of these goals, both with in-house services and with trusted, proven partners who are experts in social media, Google and Search Engine Optimization (SEO). Find out more at: https://qtbizsolutions.com and jumpstart success in 2023.
