It seems remarkable that a medium-sized local car rental business can beat multinational companies’ prices, but Essington-Wilson says it comes down to knowing the industry and crunching numbers.
Smaller Companies Can Offer Better Prices Than Big Ones Says Car Rental Executive
It’s a widely held belief that bigger companies can offer better prices owing to the volume of business they do and favourable terms with their suppliers. But that’s not always the case says Darryl Essington-Wilson of Gold Coast Family Car Rentals. “Smaller businesses can find ways to compete with large ones, and they shouldn’t exclude price competitiveness from their list of opportunities to stand out from the crowd.”
To prove the point says Essington-Wilson: “The car rental business is dominated by large multinationals such as big names like Avis and Hertz, but Gold Coast Family Car Rentals, by way of example, offers better prices and makes enough profit for business to thrive.”
You Don’t Need to Skimp on Quality
Essington-Wilson is adamant about keeping quality standards high: “Yes, there are some people who will be willing to pay less for poor quality, but most businesses want to be proud of what they do. When businesses offer substandard quality, nobody feels good about the transaction. No one is going to be happy when quality is poor or barely acceptable.”
According to Essington-Wilson, car rental companies should offer more than a good service at a lower price. “Customers get more than they expect from the big names, and at the lowest price,” he says.
You Do Need to Know Your Industry
It seems remarkable that a medium-sized local business can beat multinational companies’ prices, but Essington-Wilson says it comes down to knowing your industry and crunching your numbers.
Essington-Wilson is a money man because he's a qualified accountant who worked as an executive in the automotive and motor insurance industries for years. Later, he became a business consultant. In all these roles, he often found that amazing results can be achieved by relatively small businesses. "They do need expertise, they need to stay focussed, and they must be alert to developments within their industries,” he says.
Consumers Should Never Assume
For many of us, it may come as a revelation that smaller businesses can offer lower prices than big ones. It’s not always possible, but it could be true in more instances than we realise.
Essington-Wilson sums up: “When you’re considering a significant expenditure, it pays to check out available options. Most people do know this and will go the three quotes route, but if they aren’t giving local businesses a chance, they could be missing out on a better price.”
“Consumers shouldn't assume they're going to get the best offers from big names. Medium-sized and small businesses might be doing the same thing without consumers knowing it.”
“There are other advantages to choosing smaller enterprises too. Accessible and agile are just two. Consumers can call up the business owner and talk to them one-on-one, and if consumers want something a little different from the normal, they can actually talk to a decision maker. Consumers can’t put a price tag on that, but it’s worth adding to the equation.”
About Gold Coast Family Car Rentals
To know more about the cheapest car hire on the Gold Coast (there’s a guarantee), visit the Gold Coast Family Car Rentals website. Or just hire a car next time you need one on the Gold Coast. You can get an online quote, book online, or you can call + 61 7 5508 3333.
Written & Syndicated by Baxton Media.
