Businesses can enhance their presence and authority online and thus increase revenue and sales, by utilizing an innovative method called Search Box Optimization (SBO).
The online marketplace is full of opportunities for small and middle-sized businesses but success still depends on being visible and reputable. With such stiff competition for ranking, businesses need to embrace new techniques that could give them the edge. If SEO alone isn't getting the results expected in terms of marketing, search box optimization (SBO) from Clicks Tide is one such strategy that can help businesses tick all the boxes.
Whether you own a company or you're a CEO who cares about the success of the company, SBO can help your brand appear in auto-complete suggestions on search engines like Bing and others. By targeting long-tail keywords, the technique places a business in a key position for discovery, engaging prospective customers earlier, and driving more traffic to websites and sales pages.
ClicksTide adopts a proactive approach to helping businesses stand out amid tough online competition. Rather than waiting for a search engine to rank marketing and website content, their SBO service enables adopters to 'jump the queue' and guide user behavior from the first moments of a consumer search.
SBO involves detailed keyword research, targeting long-tail keywords, and persistent monitoring and adjustment. “SBO not only helps you rank in auto-complete suggestions but also positions your business as an authority in your industry,” ClicksTide explains.
Studies suggest that at least 75% of searches online are influenced by the engine's auto-suggest features. ClicksTide works strictly within the search engine companies' algorithm standards to prompt it to suggest a business in the auto-complete feature rather than resorting to questionable, manipulative tactics.
Businesses can purchase keyword phrases with either a local or national focus that remain exclusively theirs for as long as they subscribe to the ClicksTide's SBO service. “To check if a particular keyword phrase is available, simply search for the phrase on Bing. If you see any company name appearing after the keyword phrase in the suggestion box, it means the phrase is taken. If not, it's likely available,” the team explains.
While traditional methods such as search engine optimization (SEO) and pay-per-click (PPC) advertising are still valuable, relying solely on them cannot guarantee a lead over the competition as we move into 2025, ClicksTide founder Gregor Gaspar says. SBO, with its focus on capturing traffic from long-tail keywords and zeroing in on specific, high-intent search terms, presents a much more targeted approach, allowing businesses to capitalize on niche markets and reduce wasted ad spend.
As such, Gaspar recommends combining SBO with broader strategies such as SEO and PPC. “You can implement both SBO and traditional SEO by optimizing your website, including your target keywords in meta tags, headers, and body content. Additionally, building high-quality backlinks can help improve your overall search engine rankings, making it more likely for your business to appear in autocomplete suggestions.” he says.
Read the enitre aricle here: https://www.linkedin.com/pulse/top-strategies-boosting-sales-revenue-discover-search-gregor-gaspar-odz6e/
For more info go to https://www.clickstide.com/
