Mrs Hinch hit the headlines during September with some down to earth cleaning hacks. Not only did the hacks put sink cleaning on the ‘trendy register’, the use of traditional cleaning materials also made the director of Residentia Home Services rethink the company’s future direction.
Sophie Hinchcliffe hit the headlines of pretty much all the national media outlets in mid-September 2018.
Known to many thousands of followers on instagram, Mrs. Hinch became an international sensation when stories of budget-friendly cleaning hacks started getting mass media attention.
The quirky nature of the sink cleaning story impacted on many in their homes, but also hit the radar of a Lincoln-based Home Services business with pretty dramatic effect.
Tony Grant, CEO of Residentia Home Services Ltd., was browsing the internet in search of inspiration when the story hit the top of Google searches. As cleaning is not normally a headline topic, it certainly caught the attention, and immediately set this cleaning company director on a deeper search.
One interesting fact from Mrs. Hinch's stories was the use and trust in age-old cleaning products, such as white vinegar and baking soda. As the search continued, it was noted that tips and tales from other sources also kept referring to these products. it was becoming clear that age-old kitchen classics were as good, if not better than many chemical based modern alternatives.
Not only were the benefits clear from a cleaning angle, the fact that these were natural products made it ever more interesting. Residentia Home Services have enquiries almost every day from homeowners who are asking for natural or eco-friendly products to be used.
Parents with young toddlers are much more informed these days, thanks to stories such as Mrs. Hinch's. They rightly demand the safest of cleaning agents are used, especially for carpet cleaning, where their youngsters are still crawling.
The initial mission for Residentia was to provide a service that made sense in a modern world. This included the introduction of household budgets that could be used for any service on demand, rather than being restricted to unannounced cash-in-hand monthly calls from window cleaners, that really aren't needed on that day.
Residentia also set out to bring all of the household maintenance chores under one roof, so that homeowners no longer needed to manage five different trades relationships.
The one part that Residentia hadn't really tied down at this stage was for the use of eco-friendly products. Yet having read the stories in the press about this Instagram influencer, it started to make perfect sense.
It's not just about eco-friendly though. There is also a call for non-animal ingredients, which on investigation are remarkably more commonplace than one might first think. Many household detergents and branded cleaning products will often contain several animal-derived ingredients. While the labels aren't quite so obvious, it might be worthwhile checking for this short list of offending ingredients:
So, as a day of casual browsing turned into a trail of shock discoveries, the CEO of Residentia decided to convert all current Home Cleaning Services into the new green eco and vegan friendly alternatives.
It might not be possible to use substances that fit both categories all the time, but each process will be clearly labelled, and offered under the soon to launch Residentia Green range of services and products.
Tony Grant stated "Although we know this will cause complications along the way, we believe that our service should not only deliver modern consumer buying convenience, it should also meet with environmental responsibilities, taking care of today, so that our children can have a brighter tomorrow."
To learn more about Residentia's Green Home Cleaning Services and products, please visit https://residentia.co and look for the Green branding.
