LOCALTACTIC advertises on various large sites and major brands across the internet – such as YouTube, Vimeo, SlideShare, PodBean, Bing News, Google News etc – to bring you customers. We work closely with you, or the business owner or manager, to find out what you need in your business and the goals you wish to achieve.
LOCALTACTIC massively increases internet visibility for local business while blindsiding their competition for multiple search terms.
Steven Brough, trading as LOCALTACTIC, told us that to get the most from any LOCALTACTIC campaign, it is imperative to discuss with the business owner the needs and desires they have for their business.
The LOCALTACTIC campaign is tailored to businesses’ needs. We discuss the current products or services that are doing well in the business with a focus on increasing them. We also discuss the areas that aren’t doing so well, so that the problem can be fixed.
We establish with the business owner what they would like to become well known for, in order to promote the owner and their business as the go-to expert in that area.
We also consider your competitors and their strengths in your marketplace, and how you can be seen as the go-to expert in those areas.
What are the best search terms for your business to facilitate visibility, and in what areas?
This can be product names for what you sell, services, customer demographics such as teenagers, social workers etc; for example, “used cars for teenagers” or “psychiatric social worker in Philipstown”.
Where do you want your visitors to come from?
In the last example, “Psychiatric social worker in Philipstown”, a customer is looking for a psychiatrist in Philipstown (in Christchurch). You can search for any business in any suburb thanks to Google My Business.
What do you want to be known for?
Have you considered reputation management? How does your public see you? Do you have content online that tells your prospective customers what you hold dear about your business and how you treat your customers over and above the extent your competitors do? You might sell used office furniture but what do you do to make it shine and look like brand new? These are things you can become known for and will stick in people’s minds when it comes to used office furniture.
What is your philosophy for dealing with customers?
We met a man recently who said he has seven sales staff but could get by with three. However, he told us that he wants to ensure every customer gets the best personal service his company can provide. What do you do that is part of your brand when it comes to customer service?
What testimonials do you have?
Imagine that you have a great review somewhere, or an article you have written and published (on or offline) and you would love more people to see it because it says a lot about your business. We can put together an article like this that tells a story about how the topic came to light and what the testimonial or the recognition for the publication had for your business, your staff and your family.
How often do you show up in the Google Maps 3 pack?
To figure this out just write down all the search terms you can think of and search each one adding your suburb or city to the front or end - for example “Best Tyre Shop Selwyn” - and see what comes up in the search. Take notes about each result and think about how much extra traffic you would generate if you were in the top three of just two or three extra 3 packs. If you push another business down, you will get the new business that would have been going to them.
LOCALTACTIC is a digital marketing agency in Christchurch. We are able to run campaigns that replace the need for conventional digital marketing services. If you are a new business and you have to climb the ladder to get in among existing and well-established businesses, our campaigns will do just that.
Steven Brough of LOCALTACTIC is a Digital Marketing Consultant based in Halswell, Christchurch. LOCALTACTIC advertises on various large sites and major brands across the internet - such as YouTube, Vimeo, SlideShare, PodBean, Bing News, Google News etc - to bring you customers.
We work closely with you, or the business owner or manager, to find out what you need in your business and the goals you wish to achieve. If we are a good match, then the campaigns we put together will double your business. Win an extra two or three of the right suburbs for the right search terms and it can happen. Contact Steven Brough LOCALTACTIC, https://www.linkedin.com/in/stevenbrough/
