Getting seen in 2023 isn’t the same as getting seen in 2013 or 2003, according to experienced business coach Pamela Bruner – and her strategies are meant to help modern coaches adapt their marketing to today’s world.
The post-pandemic era has been fraught with challenges for businesses - and that has affected coaches, too. From hasty client budget cuts to difficulties attracting new leads, there's been no shortage of hurdles.
While some have adapted, many have not - and that has affected both coaches and potential clients missing out on essential insights, says Pamela Bruner, experienced business coach and creator of the Attract Clients Online program.
For one thing, the coaching industry has become increasingly competitive, says Bruner, with over 71,000 coaches worldwide - up 33% over 2015. As part of her program, the experienced coach emphasizes the importance of an effective marketing program to help coaches target the right clients and grow their businesses.
And that, she says, requires incorporating strategies that respond to the needs of today’s coaches and their clients, as opposed to sticking to traditional approaches that stopped working long ago.
“We are living in a new reality. What worked before doesn’t work now,” says Bruner. “One of the things that breaks my heart is when someone says that they tried to work some guru’s model of something he did eight years ago that was successful then. We need new marketing methods that work for today.”
Pamela Bruner, who went from earning $375 a month to seven figures within 3 years, shares her expertise in her Attract Clients Online program, guiding coaches on how to get 10,000 leads per year by targeting potential clients, setting up lead capture pages, and driving the right traffic to those pages.
“Get an expert to help you craft your funnel, then learn enough about what makes a good ad and creates good results to be able to know what you need to do,” the coach explains. “Then either do it yourself or hire an inexpensive virtual assistant to push the buttons - because at that point, you’re savvy enough about what’s going on to supervise without doing all the work. If this sounds like a plan, you’ll need to hire an expert to help you know what to do.”
The program provides a comprehensive approach to building a sustainable coaching business by refining coaches' branding, offer, and funnel strategies. Bruner also offers a year-long mastermind program for those looking to leverage the systems that have helped her achieve remarkable success.
Over the past 14 years, Bruner’s strategies taught in the Attract Clients Online have helped numerous coaches build successful businesses by improving their targeting and visibility, and getting seen by prospects who value their expertise and are willing to pay for their services.
“In the first six weeks of working with Pamela, I have booked $68,000 worth of clients for my programs,” said a satisfied business coach. “I’m so happy I joined Pamela’s program!”
Keeping up with the latest challenges is essential if coaches are to provide relevant solutions to their clients - and the essential first step is getting seen by those clients in the first place.
For more on Pamela Bruner's program, visit https://www.attractclientsonline.com/breakthrough-call-special-email-invite/?he=~Contact.Email~&el=email
