Looking to start a new business newsletter? Or do you need some tips to improve your current open and click-through rates? Let Scott Hall’s guide to How To Start A Successful Business Newsletter help.
Let’s begin with the obvious question: why start a business newsletter in the first place?! Isn’t digital marketing all TikTok and memes nowadays? Well, no! It turns out that amongst Gen Z, Millennials, and Gen X, email newsletters are most likely to be used for online shopping.
Drawing on his extensive marketing background and aptitude for current customer trend analysis, customer engagement specialist, Scott Hall, says that this is just too big a demographic to ignore! That is why he has written a new handy guide on How To Start A Successful Business Newsletter and you can access it at https://scotthall.co/how-to-start-a-successful-newsletter
Did you know that 37% of brands are increasing their email marketing budget for the coming year? Scott Hall’s new newsletter guide can show you why. And, what’s more, it can take you through the steps you need to create your own successful newsletter.
Scott says that so much of digital marketing focuses on quick, snappy social media or video content, but you ignore the more traditional long-form email newsletter at your peril. So how do you get started?
The first thing you need to know is what you want to say! What are you selling? Why should people care? A good newsletter helps you curate and showcase your product or service in a way which adds value to your customer. You’ve got to give them something they want; something that will have them coming back to your business again and again.
Gaining that customer trust (and those all-important click-through rates) doesn’t just come with hard selling. Exploring the more innovative ways a business can add value to their newsletters forms the core part of Scott Hall’s guide. Providing expert advice, celebrating success stories, and offering exclusive promotions are just some of the methods Scott Hall breaks down into easy-to-understand instructions. So you can start creating content that will really impress your client base.
According to the guide, content does need to be the primary focus for businesses starting a newsletter. However, how that content is presented is equally important. Clean layout, eye-catching visuals, and choosing the right typography can impact how readers engage with the newsletter.
Your newsletter should tell the story of your company, your product, and how you want your customers to feel. If they have to decipher cryptic text or search through clashing colors and busy images to find what they are looking for, then you will lose their interest.
So follow Scott Hall’s guide to keep it simple, relevant, interactive and engaging!
As with any new monetized marketing strategy, there is an element of trial and error required. Something might seem like a good idea in theory, but it just doesn’t transfer well to email. Perhaps your customers are actually more interested in a different aspect of your product? How can you find out?
Scott Hall’s newsletter guide details how to gauge the success of each newsletter, different approaches to try, and the best tools to help with your ROI analysis.
Don’t let the 2024 email newsletter resurgence pass your business by! Get all the expert tips, tools and trade secrets with Scott Hall’s How To Start A Successful Business Newsletter at https://scotthall.co/how-to-start-a-successful-newsletter
