Creative marketing agency LO:LA wants to help ensure your brand’s messaging and marketing are consistent across all channels!
Getting your brand to a place where your customers know what they’re getting every time can take a lot of effort. But by doing so, you build relationships that endure even through the toughest moments. To help you get to that place, LO:LA is offering some advice about brand continuity.
Brand continuity helps your company acquire and retain customers while also setting you apart from your competitors. By breaking down the interconnectedness of marketing efficiency, customer experience, and employee satisfaction, LO:LA hopes to show you how they contribute to brand continuity.
Go to https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity to find out more.
According to LO:LA, strong brand continuity is essential for your company to be successful. “The brand is the face of your organization,” said a spokesperson for the company. “It’s how you communicate with your customers, and it’s how they communicate with you. Brand continuity is about making sure your message is consistent across all channels.”
To achieve this consistency, LO:LA believes you need to have efficient marketing. This means utilizing all available platforms, including in-store advertising, online ads, social media posts, PR materials, and customer service interactions. It also means developing a distinct brand identity that can be easily communicated across all touchpoints.
Moreover, LO:LA notes that your brand needs to ensure that the experience it provides is also consistent. Whether it be offering assistance in store or interacting with customers through social media, the same customer service standards need to be upheld to build trust, loyalty, and equity.
As far as who upholds these standards, LO:LA is quick to point out that a lot of the responsibility falls on the shoulders of your employees. As such, you need to make your employees feel valued, appreciated, and important so that their morale and loyalty remain high. If you establish an environment that your employees can be proud of, then it’s more likely they will produce high-quality work.
By taking these measures, your brand can reduce its costs, improve its efficiency, and build stronger relationships. You also help mitigate risks when your brand tries to scale its business.
“In short, brand continuity is important to the success of any company,” said the author. “It helps build a strong relationship with customers and that’s what keeps them coming back for more.”
To assist companies with their brand continuity efforts, LO:LA provides a variety of services, from brand and identity development to content creation and distribution. Their solutions are grounded in a simple four-step approach that involves defining problems, articulating goals, executing strategies, and learning from outcomes.
To date, LO:LA has helped several companies achieve their branding and marketing goals. Their services are transferrable across many industries, having helped clients in retail, food and beverage, automotive, e-commerce, apparel, media, and more. Recent success stories include businesses like Total Wine & More, GRRRL, Cycle Gear, Urban Plates, and Lazy Dog.
London & Los Angeles Roots
With roots in both London and Los Angeles, LO:LA has been providing creative advertising and marketing solutions to a diverse group of clients since 2017. For their efforts, they were selected in the Clutch Global 1000—a prestigious list of the best B2B service providers.
Streamline your brand’s messaging today by visiting https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity
