Starting a new brand? Voices implores you to integrate audio into your content! Have a read of their report and learn how audio can help grow your business.
Your advertising can have all the bells and whistles that money can buy, but if it doesn't have good audio, you're wasting your time. Take it from Voices! In its report, the voice-over marketplace looks at how upstart brands like yours can use audio in their advertising to drive engagement, attract customers, and boost their revenue. The report also highlights which social media platforms see the highest levels of audio consumption and what kinds of audio content are the most popular on these channels.
Check the report out for yourself by visiting https://www.voices.com/company/press/reports/audio-branding
Voices surveyed 1,000 Americans asking them a variety of questions regarding their audio consumption habits and preferences. Their findings showed that audio has a significant impact on the audience’s perception of advertisements and brands as a whole.
“The audio elements of ads and social media content can be a game changer when it comes to creating content that is relatable, memorable, and unique,” explains a representative for the company. “Our research indicates that an effective audio strategy is crucial if you want your brand to be viewed as authentic and respectable.”
According to the survey, 67% of respondents find ads with audio in them more engaging, and 73% find them more memorable. Additionally, 84% associate the audio in the ads with the brands themselves. Voices points out that for brands where this is the case, it is usually because their ads have a catchy slogan, jingle, or sound effect in them.
The example Voices uses is the advertising for the Star Wars franchise. From the historic theme music to the distinct lightsaber and laser gun sound effects, the audio is so ingrained at this point nearly everyone in the world recognizes it when they hear it. The same goes for Netflix's "tadum" sound effect, McDonald's' "I'm loving it" slogan, and State Farm's "Like a good neighbor" jingle.
The platforms that see the most audio consumption are YouTube, TikTok, Instagram, and Facebook. This is largely down to the fact that a significant amount of the content on these platforms is video-dominant, and when users are watching videos, they rarely do so with the sound off. Bearing this in mind, Voices encourages your brand to make sure high-quality audio is included in any content it posts to these platforms.
The report also stresses the importance of keeping up with audio trends. Incorporating popular songs, viral audio challenges, and iconic sound bites can elevate content to a higher position in the audience’s consciousness.
“As the head of an upstart brand, you might not yet be fully aware how impactful a medium audio can be,” says the representative. “But finding a way to strategically use audio could be the secret weapon to boosting your brand awareness.”
Go to https://www.voices.com/company/press/reports/audio-branding and start enhancing your brand's audio today!
