According to Siddharth Rajsekar, the future of podcasting is very bright and is one of the best ways to engage a serious and mature audience that is committed to learning and growing. Podcasting can work wonderfully to grow your digital coaching business.
Leading Digital Coach Siddharth Rajsekar outlines how to attract more business through your podcast in his latest Ultimate Guide. Siddharth is also a successful podcaster and has based this guide on his personal experience launching and running his podcast 'The Freedom Business Podcast'. In just a few months of its launch, the Freedom Business Podcast has received 18,000 downloads and converted several new customers.
The Ultimate Guide to attracting more business through podcasts targets digital coaches keen on taking their business to the next level. Siddharth calls podcasts one of the best lean back type of content that focuses on a mature and focussed audience.
According to Siddharth Rajsekar, the top ways to monetize your podcast are:
1. Sell your products: This is the easiest way to monetize your podcast. Sell your digital products to your audience by driving them to your landing page and get them to a lead in webinar.After offering them hi value information, you offer them your courses. The outcome is that you will get high quality customers who are extremely committed.
2. Advertising: The second way you can monetise a podcast is by selling sponsorships and ads. This is primarily what several world famous podcasters do. They charge like $60,000 to $100,000 for one sponsored ad inside the podcast. Of course you have to the level of influence and reach required.
3. Affiliate marketing: You can also monetize a podcast by giving high-value information and resources you mention in the podcast, including affiliate products.
4. Open new opportunities for yourself: You can also monetize a podcast for your speaking engagements if you're a speaker. So the way that you speak in a podcast. If you're able to relate with your audience, it could also open up more speaking gigs for you.
5. Promote your event: You can also sell an online event, a Zoom event, a paid ticket event, an online event, or even an offline event. You can monetize that way.
As India's leading digital coach, Siddharth has been featured on several international and national podcasts including Entrepreneurs on Fire with John Lee Dumas, The Habit Coach with Ashdin Doctor, Moneycontrol's Futurewise Podcast, The Inspiring Talk with Bijay Gautam, Taking Chances by Soela Joshi and Anupama Bhalla amongst several others.
Siddharth Rajsekar is the founder of Internet Lifestyle Hub, India's largest communities for digital coaches. He is the author of the International bestseller 'You Can Coach' that offers coaches a comprehensive guide on accelerating their career as a digital coach.
