Competition is increasing on Amazon, which means that ad rates are skyrocketing as well. Learn how you can maximize each dollar spent on PPC with these invaluable resources from Sellozo.
Are you gaining little ROI from your Amazon PPC campaigns despite devoting countless hours calibrating them? Perhaps one of these materials can show where the problem lies.
Kansas-based advertising technology provider Sellozo has updated its offerings with a series of reports and informational materials designed for Amazon sellers.
Go to https://sellozo.com for more details.
The newly released resources tackle best practices in advertising and marketing on Amazon, so that you can improve your campaigns and sales. Apart from general strategies, the materials also show how to better use Sellozo's software to maximize your return on ad spend (ROAS).
One of the highlights of the update is an interview conducted by renowned Fulfillment by Amazon expert Dan Rodgers. The one-hour session teaches you various methods to optimize your PPC campaigns on Amazon's platform.
The interview touches upon Sellozo's capabilities, what advertising cost of sale or ACoS is and why you should take this metric seriously, the type of keywords to use, the ideal campaigns to run, and more.
Watch the entire interview at https://sellozo.com/amazon-ppc-2021-strategy-with-sellozo-featuring-dan-rogers
The company has also published articles about more basic topics like the concept behind a PPC optimization software and how it can give you a bigger ROI in the long run. You can also find dedicated articles about automation and how Amazon advertising works.
According to a company spokesperson, these materials add further value to an already impactful technology solution. Sellozo has found that several users have managed to increase their ROAS by 70%, and it believes that these resources will enable you to replicate or even surpass these results.
Sellozo offers a feature-packed AI-driven software that is capable of automatically enhancing your PPC campaign. Its AI can find the ideal keywords, launch and pause campaigns, and align every aspect of one's campaign to achieve your desired margin.
While the pandemic has increased the earnings of many sellers on Amazon, the intensified competition on the platform has also brought worries. Bloomberg has reported recently that Amazon's advertising rates have risen by as much as 50% in May 2021, raising the barrier to entry for smaller players.
"Amid these changes, our users can continue to rely on Sellozo's technology and insights to help them make each dollar spent on advertising work harder," a company spokesperson said.
Discover the best Amazon PPC resources. Spend some time with these materials and learn why your peers are switching to Sellozo's all-in-one solution!
You can visit https://sellozo.com/amazon-advertising-software if you want to see more!
