If your business has a new product or service it is rolling out, use this advice from Primeau Productions (1-888-843-1550) to make sure you have a top-quality video to go with it!
Product launches and introductions can be a nerve-racking time for your business. All of your research and development is finally shown to the world and it's left to the consumers as to whether the product will be a success or not. However, if you want to improve your odds of success, an effective video to go along with the launch can help tremendously, and Primeau Productions wants to help you create it!
Their new guide shares five elements that effective product introduction videos should have. The guide is intended to help your business highlight the features and benefits of its new products while also increasing engagement with its target audiences.
Go to https://www.primeauproductions.com/from-features-to-engagement-harnessing-the-potential-of-product-introduction-videos to find out more.
According to Harvard Business School, over 30,000 new consumer products are launched yearly, and around 95% fail. This makes having a comprehensive product marketing strategy a necessity when it comes to launching your new products. With its new guide, Primeau Productions is focusing on the video components of your product marketing strategies, and how the medium can be used to maximum effect.
As is the case with most product marketing strategies, Primeau Productions recommends that your business identifies its target audience first. By figuring out their problems, priorities, and goals, your business can tailor its videos to align with their needs, wants, and interests.
Primeau Productions also believes that the videos themselves should accomplish a few things. Firstly, the features and benefits of your product should be demonstrated, and not explained. Additionally, the video should be clear and concise, and get the main points across in around two to three minutes.
Lastly, Primeau Productions suggests that your business includes client testimonials and calls to action in its product introduction videos. Satisfied clients can be more convincing than even the most knowledgeable of your product developers, so your business must leverage them in its videos. Similarly, calls to action are an effective way of getting your customers to take the initiative and purchase the product or service.
“Launch videos for products are great for getting the word out about your business,” said a spokesperson for the company. “From features to engagement—harnessing the potential of product information videos is a powerful tool for any organization. With our guide, you should be able to produce a video that will reach and engage your intended audience.”
If your business needs help creating its product introduction video, Primeau Productions has a suite of services available to help you out. For example, from their in-house studio, they can record, edit, and mix the video. They also have a team of marketing experts who will help you promote and publish the video to the widest audiences possible.
To hire Primeau Productions for your product introduction needs, you can call them at the number in the description or fill out the form on their website. One of their video production professionals will get in touch with you to set up a consultation to discuss your business, your product, your vision, and your goals.
Visit https://www.primeauproductions.com/from-features-to-engagement-harnessing-the-potential-of-product-introduction-videos today to ensure your products hit the ground flying!
