Who says that marketing can only be used to sell products and services? Certainly not LO:LA, whose guide reveals powerful ways brands can use to spread joy.
Christmas ad campaigns are always really effective at making you feel warm, fuzzy, and joyous. But why does that feeling have to be limited to just the month of December? It doesn't, which is why creative marketing agency LO:LA is sharing some tips to help your brand evoke those kinds of feelings all year long!
Its guide reveals how your brand can create emotional connections with customers that go beyond products and services. The guide uses many recent examples to demonstrate how spreading joy has helped other brands increase their loyalty, improve their perception, and grow their business.
Go to https://www.thelolaagency.com/2023/03/31/spread-more-joy to find out more.
According to LO:LA, “a brand’s obligation to create joy with its marketing goes beyond just selling a product.” In other words, your brand needs to create experiences that will emotionally resonate and make consumers feel as though they are part of a community. To do this, you need to transcend traditional marketing approaches and concentrate on connecting with your customers on a deeper level.
The example that the guide uses is Airbnb, which recently ran an advertising campaign that emphasized the experience of traveling and exploring new places, rather than just their accommodations. The commercials focused on the unique experiences that people can create when staying in an Airbnb. As a result, Airbnb got a lot of positive feedback and their bookings increased.
The guide also notes that spreading joy through marketing doesn’t have to be complicated or expensive. Another example the guide uses is Oreo, whose recent “Oreo Daily Twist” social media campaign was a simple yet effective way of stirring up a lot of buzz and generating them more sales.
LO:LA suggests that by spreading joy, your brand can open doors of understanding and help address bigger societal issues. Through your marketing, your brand can promote humor, storytelling, positive messages, and experiences, all of which can significantly affect the way people live their own lives and how they help shape the lives of others.
Many brands have used their advertising and marketing platforms to address climate change, inequality, and political polarization. A recent example is Nike, which was one of the first companies to respond to the social unrest caused in the United States by the murder of George Floyd in May 2020. Their "For Once, Just Don’t Do It" campaign not only subverted their company mantra in an attention-grabbing way, but it also served as an urgent call for both consumers and companies to stand together in the fight against racism.
“In today’s fast-paced world, people are constantly bombarded with negative news, stress, and anxiety,” said a spokesperson for the company. “As a result, creating moments of joy and happiness has become more important than ever. This is where brands can step in and make a difference by creating joy with their marketing.”
If your brand is looking for new ways it can spread joy through its marketing, LO:LA's experienced marketing professionals would be glad to help! They will assess all aspects of your brand, from your story to your platforms and your products. You can get in touch with them by filling out the contact form on their website.
About LO:LA
LO:LA is a creative marketing agency with connections to both London and Los Angeles. Since opening in 2017, the agency has helped several high-profile companies improve their branding, marketing, and advertising, including Mr. Clean, Staples, L’Oreal, and Complice.
Spread more joy with your marketing by visiting https://www.thelolaagency.com/2023/03/31/spread-more-joy
