Sometimes your brand goes through slumps and downturns. To help you navigate these challenging times, LO:LA (310-753-2893) has a guide with some useful tips.
When your brand finds itself in a negative situation, it can feel like the end of the world! But now, thanks to creative marketing agency LO:LA, you have quick and simple solutions at your fingertips!
Their guide is intended to help you reposition and improve your brand's reputation when you are struggling with its perception. The guide suggests six simple steps you can take to restore your relationship with the public and increase brand loyalty.
Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more.
A recent study by Havas Group found that 77% of consumers buy from brands that share the same values as they do. Additionally, 85% of consumers are likely to stand by a brand they think is honest during a crisis. With these numbers underscoring the importance of being authentic and truthful even during dips in public perception, LO:LA wants to help you continue to present your brand in a positive light even when facing challenges.
The first two things that LO:LA recommends are to identify the cause of the negative perception and develop a positioning strategy. To identify what affects your brand's authority, you can conduct market research. Once you determine the cause, you need to develop a plan to address the issue that aligns with your customer’s needs and preferences.
When creating a positioning strategy, your brand needs to concentrate on consistency, LO:LA notes. This means ensuring that all messaging, visuals, and services are in sync across all platforms. Similarly, you need to engage with your customers across all channels - doing this will strengthen the connection between you and your customer, and thereby improve the perception of your brand.
Lastly, LO:LA recommends utilizing your influencers and partnerships to good effect. This means using their platforms and their allegiance to your brand to reach new audiences and build credibility.
“Brand perception is essential to your business,” said a spokesperson for the company. “The more positively consumers perceive your brand, the more loyal they are likely to be, and the easier it will be to charge a premium for your products and services. By tracking your brand’s perception you can also identify trends and adjust accordingly.”
If you need assistance improving your brand's perception, LO:LA's team of experienced marketing professionals can help you out. They can assist with market research, developing or repairing your brand's identity, reaching out to customers and influencers, and analyzing the results.
If you need proof, their team has already helped several noteworthy brands with their branding and marketing efforts, including Mr. Clean, Staples, L'Oreal, and GRRRL Clothing. Case studies explaining how they went about helping these brands and many others are available on the LO:LA website.
About LO:LA
With roots in London and Los Angeles, LO:LA is a boutique marketing agency that has been providing professional branding and advertising solutions to clients from around the world since 2017. The company’s mission is to use nimble thinking and intelligent collaboration to cultivate harmony.
Get your brand back into your customers' good books today by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
