Business growth starts with an efficient marketing plan. FIREWORKS Communications has the best strategy for SMBs that want to improve their client acquisition process: Search Box Optimization (SBO).
Do you want to grow your business but feeling tired of spending money competing for the top spots on Google with PPC and SEO? What if I told you there's a much more powerful tool that will save you money and boost your brand and online visibility? I know what you're thinking, "If it sounds too good to be true, it probably is." But in this case, it's just really a smart marketing method based on the latest developments.
"Okay, come on tell me! What is it?" All right, let's get into the details!
Standing out on search engines is crucial for businesses in this digital era, especially for small and medium-sized enterprises that compete with global giants. FIREWORKS Communications, renowned for its tailored digital marketing solutions, offers a unique approach to this challenge: Search Box Optimization (SBO).
Want to know more? Visit https://fireworkscommunications.com/services-2/
Google suggests that 71% of searches use the autocomplete function. By leveraging SBO, you can amplify your business's online presence, ensuring you don't just show up but dominate the entire first Search Engine Result Page (SERP).
Diving deeper into the mechanics of search behaviors, data presented by Oberlo reveals that while nearly half of all product searches begin on Google, only recently second to Amazon, not even 1% of users venture to the second SERP. Additionally, 63% of Google queries come from mobile devices, with a strong inclination towards local searches. These statistics point out a clear trend: appearing on the first SERP on Google in local searches is what will give you the results you're looking for!
So, what exactly does SBO offer that traditional SEO and PPC don't? The beauty of SBO lies in its efficiency. Instead of vying for a spot amidst fierce competition, SBO ensures that your business gets prime visibility on the first SERP. It signals authority and trust, elements that online users value. When potential customers see a suggestion from renowned search engines like Google or Bing, they are more inclined to engage.
While SBO and SEO have several differences, local SEO is still applied to the process to draw organic traffic. And if you're feeling unsure what phrases will be relevant to your target audience, FIREWORKS Communications offers keyword research. This process encompasses an in-depth analysis of monthly search volume, keyword competitiveness, and urgent need phrases.
In conclusion, SBO will get you a more efficient client acquisition cycle, with less (well, more or less none) SERP competition and a higher conversion rate that doesn't require PPC expenditure. With potential clients perceiving high authority through autosuggest, their purchase confidence increases, meaning SBO has a significant impact on your sales funnel compared to the traditional acquisition cycle.
About FIREWORKS Communications
PR and marketing veteran Cynthia Baker founded FIREWORKS Communications after seeing a shift in the marketing landscape, with more complex marketing goals from clients. The agency is based in Austin and also offers services like event planning, video storytelling, and social media marketing.
To learn more about how Cynthia and her team can tailor a result-driven marketing plan for your business, go to https://fireworkscommunications.com/services-2/
