Publishing as a Service (PaaS) is beating traditional advertising in every arena. Nobody likes to have advertisements shoved in their face. PaaS provides useful content that people actually enjoy!
Have you ever been watching a movie when an annoying advertisement takes over your TV? Of course, you have - we all have. Ads that we've all seen dozens of times don't make us want to listen to them or buy their products, they're just frustrating.
For years experts have known that traditional advertising has been losing its effectiveness. Consumers have learned to ignore many forms of advertising entirely, and often report being annoyed by the types they cannot ignore. This has led many companies changing their strategy from old advertising in our face methods to new content that people actually desire. That's what PaaS is all about. Publishing As A Service provides a whole new way of storytelling that people connect with and enjoy.
Visit https://theogm.com/2021/07/25/paas-revolutionizes-sales-in-the-new-digital-era to learn how PaaS can help you!
PaaS allows you to skip the process of advertising your products, and shorten the selling cycle. The majority of sales in recent years occur immediately after consumers perform online searches. PaaS allows you to take advantage of new programmatic technology that will allow you to lower your advertising budget while increasing your ROI.
Using AI combined with programmatic algorithms, it is possible to make published content a single step between the buyer and the seller. This content has the ability to reach a consumer in their home, office, or on their mobile device, at the exact moment that they are looking for the service or goods that you are offering.
PaaS founder Tina Olivero says, "Personal branding that used to be accomplished through traditional advertising is now being accomplished with the use of automation and algorithms, combined with human creativity. The new methods of content creation are carefully designed to put your content into the consumer's mind, at the time they are most receptive to learning about it. Its all about search and find in real time."
Instead of being annoyed by the content that companies are advertising because they are being forced to see and hear it, PaaS encourages the consumers to seek it out themselves. Due to not being seen as advertising, many companies find it easier to shift public opinion and diversify their markets through the use of published informative content. Tina Olivero says, "Our secret sauce is publishing a story about our client that then gets published not only on our website www.TheOGM.com, but also on over 2000 other magazines. That's huge."
Tina Olivero created The OGM 30 years ago, from a back room in her home in Newfoundland. Ms. Olivero has dedicated her life to creating a magazine that would inspire and educate people about the oil and gas industry, both at home and internationally. The OGM now a well establishe globa brand, has now served over 1000 energy industry clients and partnered with over 90 oil and gas exhibitions around the globe. The magazine is enjoyed by energy enthusiats in countries all over the world and has served some of the industry's most successful multinational energy companies.
A satisfied client said, “Rounding up students for our CAD training was a real challenge, and we were getting nowhere after spending months and huge sums on traditional advertising. In came The OGM who completely revamped our marketing approach. It felt a bit like a boot camp, but coming out the side, we began to see real results. The problem now is being overwhelmed with too many responses.”
If you're ready to leave traditional advertising behind - then you need to try PaaS. It offers the best overall success rate for corporate business development, marketing and sales by reaching clients in non-intrusive, engaging and creative ways. This is the future of business growth and success. This is the future of the new digital world.
Go to TheOGM.coml to see how PaaS can help with your company's branding or give us a shout and we'll zoom it out with you! Email Tina Olivero and her team to set up a discovery call: [email protected]
