The ‘Top Amazon PPC Hacks’ list developed by Amazon advertising platform, Sellozo, gives Amazon sellers simple tips for setting up and optimizing their ad campaigns. The list was compiled based on extensive reviews, insights, and research from Amazon advertising experts. Amazon sellers can use these tips to build stronger ad campaigns.
Some of the most impactful tips were gathered by Amazon advertising experts to put together the Top Amazon PPC Hacks List. Sellozo evaluated multiple criteria in order to narrow the field to the best 5 for Amazon sellers. The full list of items along with the selection criteria can be found on the company website https://sellozo.com/amazon-ppc-hacks/.
Among the highest-ranked are:
#1 Relatable or Long-Tail Keywords - Relatable or long-tail keywords are longer and more specific keyword phrases that users use to search for Amazon products. These are typically lower volume searches but are more specific because the user is being more specific about what it is they are looking for.
#2 Using Separate Ad Groups - An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into different keyword groups.
#3 Use Keywords In Your Product Listing - Make sure your keywords are in your product listing. You want your ads to match your listing. Why? Because it becomes familiar with the customer. It also shows Amazon that your ad is relevant to your listing.
#4 Use Negative Keywords - Utilizing negative keywords helps your ad stay in related categories but allows you to remove your ads from un-related searches that may use your budget.
#5 Bidding on Keywords Competitors Are Using - When bidding on the keywords your competitors are using, you want to make sure you are bidding on the best-performing ones. By doing this you are ensuring that your product will be put in the same category as your competitors.
When discussing the reasons for creating the list, Dustin Kane, Account Executive & Co-Host of Two Amazon Sellers and a Microphone of Sellozo said,
"'Top 5 Amazon PPC Hacks' outlines five of our top hacks for Amazon PPC. These are meant to help sellers get their Amazon ads set up and running quickly. These are simple ideas to help increase ad performance without adding huge investment."
Amazon sellers looking for the most up-to-date rankings for Amazon PPC Hacks can view the list at https://sellozo.com/amazon-ppc-hacks/. Sellers who would like additional information about these tips and others may contact Sellozo via their website, https://sellozo.com/.
