Wondering how to salvage your brand from an ocean of negative perception? One of the West Coast’s most-awarded branding agencies has the advice you need to transform your brand from a dud to a diamond!
There’s a reason why some brands are valued higher than the GDPs of some countries. When people see a product with Apple’s or Nike’s logo, something in their head tells them to just go for it and buy it.
Is your brand doing the same for your business? No? Then start working on that because a powerful brand can do wonders not only for your bottom line but also for your legacy.
And don’t worry because you’re not alone. London: Los Angeles (LO:LA) wants to help business owners like you create impactful brands by sharing the very same tips and strategies they use in their award-winning campaigns!
Check them out at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
According to LO:LA, the effects of a weak brand are manifold, impacting not only reputation but also the bottom line and employee morale. “Negative brand perception has far-reaching implications for a brand’s success and growth potential. Needless to say, companies must take a proactive approach in monitoring how audiences feel about their brand to identify and fix any issues that may arise,” it stated.
According to its latest piece, once a potential cause of poor brand performance is found, it’s paramount that you put together a brand positioning strategy that addresses the problem ASAP. “This may involve refining your messaging, repositioning your product or service, or adjusting your target audience,” LO:LA stated in the article.
One strategy it recommends to ensure your new positioning is in line with the market’s needs is to engage with your customers to get their thoughts. LO:LA said this can be done by reaching out to customers via social media and customer service channels.
The agency also added that associating with certain personalities may positively affect a brand. This can be achieved by leveraging your existing partnerships with celebrities and other influential individuals. It’s also a good idea to seek out partnerships with new influencers whose beliefs align with your brand’s philosophy.
“Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception,” LO:LA advised.
WHY LISTEN TO LO:LA
LO:LA’s insights are drawn from its experience working with both local and nationally renowned brands. The agency prides itself on bringing together “big agency” expertise and the forward-thinking approach of a small boutique agency. It has been recognized by numerous award-giving bodies, including the New York Festivals, Cannes Lions, and the ADDYs, among many others.
So if this credibility-building sounds like too much work, remember you can always call LO:LA for a brand refresh or a complete rebranding—and there’s always that chance of winning an award or two if you decide to work with this multi-award-winning team.
Want to know more? Log on to https://www.thelolaagency.com/
