If you’re a real estate agent, DFY content marketing is the right way to go if you want to gain online exposure for your business and give your reputation a massive boost.
Getting Your Business Noticed
Imagine the impact on your real estate business if it appeared on top news sites like Business Insider, AP, and Yahoo. With effective content marketing, you can achieve widespread visibility without needing to write a thing.
By employing a dedicated team of content creators, businesses can roll out original content campaigns to reach diverse audiences. These campaigns typically include news articles, videos, audio ads, and slideshows. Publishing content regularly - whether monthly, weekly, or even daily - can help maintain consistent exposure and keep your brand top of mind.
High-quality, original content created by human writers is key to driving engagement, but this effort must be coupled with effective distribution strategies. That's why leveraging a network of well-known and trusted platforms across multiple industries is key for extending your reach.
This type of content marketing works on a "Create, Repurpose, and Distribute" model, enabling businesses to publish high-quality campaigns on hundreds of reputable websites. The approach is a surefire way to generate increased traffic and visibility, driving attention to your business from relevant audiences.
While content marketing has become one of the most common tools for building brand awareness and engaging with clients, a recent study from Ahrefs found that over 96% of content web pages never receive any traffic from Google. The report theorized several reasons for this, including poor keyword optimization, a lack of backlinks, and, more generally, a lack of authority for the website.
To achieve organic Google ranking, businesses must adopt strategies that ensure their content can be easily discovered. One approach is publishing on high-authority websites, which helps improve ranking thanks to the trustworthiness of those platforms. Integrating backlinks, target keywords, and localized content further strengthens your chances of ranking higher on search engine results.
Building Authority Online
Content marketing provides businesses with a way to consistently share valuable information that resonates with their audience. By offering solutions, insights, or expertise in your industry, you build trust and credibility, positioning your business as a leader in its field while also encouraging organic traffic, higher engagement, and improved long-term results.
This content is provided in partnership with BuzzBea Media and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of BuzzBea Media and do not necessarily reflect the views or policies of any other individual, organization, or entity.
