A new podcast interview has been launched by Sustainability Now with Shel Horowitz, the author of “Guerrilla Marketing to Heal the World.” It explores business models and opportunities that turn tradition on its head, and the magic triangle of quality, integrity and honesty.
Sustainability Now has released a new podcast interview with Shel Horowitz, the award winning author of the book “Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want.” He is known for blending activism with business and marketing to help solve humanity’s greatest challenges.
A video of the interview can be found at: https://www.sustainabilitynow.global/2018/10/11/09-guerrilla-marketing-to-heal-the-world-with-shel-horowitz/
Sustainability Now is known as a global movement of creative change-makers, who strive to share information and implement cutting edge solutions to problems relating to food, energy, housing, water, waste, economics, consciousness and more.
In the latest interview, Shel shows people how it’s possible to have it all: the moral gratification of doing a good deed coupled with the financial rewards of good and profitable business.
The interview sees Shel discussing and exploring business models and opportunities that turn tradition on its head. He describes a new business paradigm founded in the triumvirate of values that he called “The Magic Triangle” of quality, integrity, and honesty.
In the podcast interview, Shel gives real world examples of how conscious business is changing the world. Businesses like Ben and Jerry’s, The Body Shop, and Dr Bronners are attracting citizen-consumers as well as citizen employees, which results in higher morale and lower turnover.
Other topics covered include the importance of gratitude, its relationship to abundance, going vegan, business tips and strategies, corporate social responsibility and more.
When discussing bringing families up out of poverty, he mentions the simple power of replacing a kerosene lamp with a solar powered LED lamp. Alongside this, he discusses Greyston Bakery in New York, which has a unique approach to hiring candidates.
Here, applicants put their name on a list and when their turn comes up, they get the job. This means ex-addicts, ex-felons, single moms, disabled workers and more are able to land jobs without worrying about prejudice.
Full details can be found in the video mentioned above. Visitors to the site or the podcast can also access Shel's ebook, “Painless Green” which offers 101 mostly free and very low-cost ways to live a greener life, excerpts from Shel's latest book "Guerrilla Marketing To Heal The World," and take Shel’s Green Business Profitability Self-Assessment.
See more at http://sustainabilitynow.global
