Vesta Capital CEO Marc Kulick Explores 2025 Multifamily Investment Opportunities

Multifamily Property Outlook 2025

It's not a stretch to say that 2025 could present major challenges to the property market, though, for the most part, analysts recognize that the real storm, whatever form it may take, is a long way off yet. Still, opportunities for growth are still being explored, particularly in the multifamily market, which saw a substantial increase in 2024 of over 22%. Many analysts are still unsure about a crucial question, however: where will things go from here?

For real insights into the multifamily market, visit https://www.globest.com/2025/03/12/where-opportunities-lie-in-the-multifamily-market/?slreturn=20250314155948

Answering that question without a crystal ball is a difficult task, of course, but that hasn't stopped Vesta Capital CEO Marc Kulick from putting in his two cents on the matter.

Recently, he sat down with GlobeSt to deliver his personal take on what to expect out of the multifamily market in 2025 and explore the ways that his business has been navigating the market landscape so far. Let's explore what he had to say.

Challenges & Stumbling Blocks

Kulick begins by addressing the most significant challenges to growth in 2025 so far, namely the barriers in the value add market. As he explains, with rent already so high in much of the market, the opportunities for growth are fewer, meaning that more investors are turning to other opportunities to pad out deficiencies in that area.

How To Proceed Safely

In the face of this uncertainty, Kulick suggests that investors begin exploring long-term options with more guaranteed stability, particularly through varying portfolios to prioritize newer properties and recent completions. It is vital, he suggests, that investors focus on core competency as well, ensuring that even in the event of market turbulence, they have stable alternatives to fall back on.

The relative stability that has so far defined the market in 2025 may offer additional possibilities for exploration and variation, however. Kulick states that those interested in pivoting to new market sectors may find themselves in a unique position to do so going into Q2, though he maintains that stability should remain a priority.

Political Actions Cast Long Shadow

A key point addressed in the interview relates to recent actions by both the Federal Reserve and the new administration; he explores the multifamily market’s reaction to the imposition of tariffs in key markets, as well as the continued rise of inflation. What initially appeared to be a fairly simple relationship between 10-year treasury yield and these factors may actually prove to be more unpredictable than Kulick—and other experts—had originally believed.

What Can Be Learned From NMHC 2025

The final point covered in the interview relates to the recently held NMHC conference, and what investors may be able to glean about the future given the insights shared by attendees. In his estimation, the event demonstrated once again that the potential for growth remains high, though the exact reactions that investors may have to that potential is widely varied.

More From Vesta Capital

Kulick’s company, Vesta Capital, manages thousands of rental units and properties across 4 states, solidifying itself as a major name in the multifamily mid-market conversation. The company offers full-service investment management services supported by a team of over 300 skilled professionals, allowing the company to place a renewed focus on tenant experience.

The full GlobeSt interview can be found at https://www.globest.com/2025/03/12/where-opportunities-lie-in-the-multifamily-market/?slreturn=20250314155948