Market analysis can give your venture the rocket fuel it needs. IdeaPros, a renowned business consultancy, shares a video course that helps you master this crucial process.
As the old saying goes, knowledge is power. This is why market research is so vital to growing your business. To get a handle on it, you can watch IdeaPros’ latest video course.
IdeaPros CEO Fred Cary serves as the resource person for the online learning session, which is hosted by Tessa Ashford, the consultancy’s director for marketing. The informative video, “Competition-Crushing Marketing Tools,” emphasizes the importance of market research and how it can be used to inform your marketing campaigns.
Learn more by visiting https://www.ideapros.com
In the webinar, Cary stresses that understanding the marketplace and customer attitudes is paramount to success. He adds that market research yields valuable information on competitors and their own marketing strategies, which can in turn be used to inform your own positioning.
The experienced CEO says: “Market research isn’t just a nice-to-have — it’s a necessity. Data attests to this fact: 76% of companies that regularly conduct market research report revenue increases in the last year. It’s worth the time and effort as it provides you with a waypoint towards success.”
GETTING INSIGHTFUL INFORMATION
While commissioning professional market research is ideal, it may not be feasible for you. As such, the webinar suggests using online tools such as Statista and SEMRush, which offer demographic information and online user intent — valuable starting points for your market research. Identifying your competitors’ weaknesses can also open opportunities for innovation that gives you a distinct market advantage.
NAVIGATING CHANGE
The status quo can be disrupted overnight, as the recent pandemic aptly demonstrated. A core concept tackled in the online video is using market research to identify nascent trends and using this business intelligence to future-proof your enterprise. By staying ahead of the curb, your company can boost its resilience in the face of unprecedented events.
The consulting firm is currently offering a complimentary seminar for both existing business owners and aspiring entrepreneurs. You can visit the website to sign up.
ABOUT IDEAPROS
Drawing on 200 years of cumulative entrepreneurial experience, IdeaPros provides valuable advice and coaching to business owners like you. CEO Fred Cary leads a team of multi-disciplinary consultants who have deep knowledge of market research, product development, sourcing, manufacturing, and branding. To date, it has helped over 350 ventures scale up their operations and accelerate growth.
Market research doesn’t have to be complex. IdeaPros’ webinar will give you the blueprint to successfully conduct this process. Watch it today!
Need more help? Get entrepreneurial mentorship from IdeaPros by going to https://www.ideapros.com/start-now to book a slot.