If your website isn’t solid, customers won’t trust your roofing either. Your roofer website is like your storefront online, and how it looks matters. Here are a few things you can do to instantly improve your website and increase conversions.
Have you ever looked at a storefront and thought, "Nope, I'm out of here?" That's because first impressions matter, and they matter just as much online as in person. If you’re in the roofing business, understanding this will give you an unfair advantage over your peers.
Think of it this way: most roofing companies don't have great websites, so it's easy to do better than the average. Just by revamping your website, you’d be making a better first impression and gaining more clients.
If a client told you they needed a new roof and they were planning to do it themselves, you would say something like, "Hold on there, that's a bad idea," right? Well, the same thing goes for your website, and for much the same reason. You may not realize it, but it's nearly as important as your roof in the long run. It's going to keep you in business and keep the rain off your head.
So, take a little advice from yourself, and if you're not an expert, keep your hands off your website—if you want to attract new customers and clients, anyway.
Your business website is similar to your brick-and-mortar storefront—it often provides the first and most important impression customers will get of your business.
Now, obviously, there are many services that can help build you a website, but there are also web design agencies that work exclusively with roofing professionals to provide up-to-date strategies, designs, and lead generation techniques. They're not just marketers; they're also roofing experts.
These website design agencies use the most effective strategies to create high-converting, impactful websites customized for your specific business. This includes ensuring all your content and features function and appear properly on mobile devices, tablets, desktops, and anywhere else your customers might search for you.
They also use search optimization techniques to help your website rank highly on Google, even soon after launch. Of course, there's a limit to how high you can rank right away, but they can work with you on that too.
The bottom line is, that if you want a well-designed roofing website, you need to call a web design agency that specializes in roofing—not just any agency.
When someone visits your website, it shouldn't be boring—it should be packed with all the information they might want.
Honestly, that can be a lot, but that's why content creation and roofing experts exist—to provide all that content and info from a reliable, trustworthy source.
Imagine having not just a website but also a site filled with content about different types of roofs, the best materials, residential, commercial, specialty services, areas of service, and more. Customers love that stuff, and it also demonstrates that your crew knows their stuff.
But more importantly, Google loves it too. And you can only get that level of content from an agency that understands roofing as well as you do.
We sat down with CinchLocal, a Texas-based web design agency focused on the roofing industry, and asked them why they think roofing-specific web design agencies are a must.
"There are hundreds of thousands of web design agencies in the US, but how many do you think truly understand the roofing business?" the agency said. "If there are agencies that serve lawyers and healthcare professionals specifically, then we see no reason why there can't be web designers for this essential industry."
The firm added that one of the benefits of working with industry specialists is their access to layouts that have been tested to appeal to prospective customers. "We eliminate the guesswork and give you exactly what you need, so you can start taking on more projects."
This content is provided in partnership with CinchLocal and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of CinchLocal, a top-rated SEO and web design agency for roofers, and do not necessarily reflect the views or policies of any other individual, organization, or entity.
