Looking down in the mouth due to lack of actual mouths to look at? (Something you can only really say to a dentist!) Maybe it’s time to think inside the box – the Google autocomplete box.
Did you notice how many three-letter acronyms there are in digital marketing? SEO, PPC, SEM, CRO, CTR, and now SBO. You may be drawing a blank on that last one - and I'll get to that in a bit. First, we need to talk about a very different, not marketing-related, three-letter acronym: FTX.
I know, I know... FTX? What does a failed crypto exchange have to do with marketing... for dentists? And I hear you - it's not what you'd expect to find in an article about SEO and dental marketing. But... that's kind of the point. I mean, you have to be at least a little intrigued. :)
Let's back up a bit, SEO, as you know, has been one of the main marketing strategies for businesses of all kinds and sizes for decades - and it can do a pretty decent job. But, as you also know, new marketing strategies are emerging all the time - and one of those marketing strategies called SBO, or search box optimization, can offer some major benefits that SEO just isn't capable of.
But first...
Full disclosure, I am not an SBO expert - I got all my info from the real experts: My Tooth Media. They explain it in much more detail and have the answers to all the questions you may have. I'll just briefly explain how it works:
But that's just the boring stuff - the really cool thing about SBO are all the benefits. And, interestingly, that's where our story about FTX comes in. So let's see what SBO, or autocomplete optimization, can offer you that SEO just can't.
Alright! So remember FTX? It was one of the biggest crypto exchanges... until it wasn't. But we're not here to talk about its downfall - that's been documented pretty well. No, we're here to talk about the brilliant marketing campaign which put the name "FTX" everywhere •including a Super Bowl commercial with Larry David. The ad compared FTX to some of mankind's greatest inventions, such as the wheel and electricity.
But that's just a piece of the puzzle. FTX invested millions to make sure people saw their name everywhere they went and associated FTX with things they liked and trusted. And so the Miami Heat Arena became the FTX Arena, the FTX logo was plastered on the uniforms of MLB umpires, and many F1 teams also sported the FTX logo.
And all for what? Brand recognition, of course. All those efforts ensured that everyone and their mother knew about FTX. Not only knew, but also trusted FTX. Brand authority.
Of course, as a dentist, you don't have the budget to “buy” an arena - but there is an affordable way for you to get your brand some recognition and authority. Search box optimization places your practice in front of your potential patients the moment they start typing - in the auto-suggestions box on Google, Bing, and YouTube.
To your potential patient, this is as good as Google recommending your practice - and that goes a long way toward building trust and authority. Put simply: they will see you as the go-to choice, the number one dentist in Thousand Oaks - and they will remember your name.
Autocomplete is there to make search easier and faster. In fact, according to Google, autocomplete saves over 200 years of typing per day (don't ask me to do the math). It's a very useful and popular feature, especially when you're searching on the phone - I would click on any suggestions as long as I don't have to type more than 5 letters. And apparently over half of all searches are coming from smartphones - and my guess is a lot of them, if not most, use autocomplete.
Which is where you could be (and should be)! When your name and keyword phrase come up in the auto-suggestions box, your prospects can click on that term. Once they do, they will be taken to a page one of Google that's dominated by you. Your competition won't even stand a chance - because it won't be there. Let's see SEO do that.
You've probably been using SEO, and if you haven't, you most likely know that it takes time. It's not an overnight fix and could take eight months (if not longer) to be fully operational. And that's... well, not ideal. Which is another reason why I think SBO is so much cooler - it takes 60 to 90 days to be fully operational.
Not only that - but once it's set up, you don't need to tinker with it constantly (and pay for ongoing optimization) to make sure you're in the algorithm's good graces. It's not affected by the algorithm at all.
You also don't need to worry about what your competition is doing because that won't affect your results, either - you own your keyword phrase. Whether you want to choose one yourself or let the experts do some research to choose the best keyword phrase for you, is up to you.
Either way, you pay a fixed monthly fee for your keyword phrase and enjoy consistent results. Can SEO promise that? I don't think so.
But you don't have to take my word for it. After all, I'm just a random person on the internet writing blogs about stuff I think is interesting and could help people. And I always recommend going straight to the source - get the full scoop at https://www.mytoothmedia.com/
