WYP is celebrating the launch of its motivational media company and apparel line today. WYP is a new brand that was created to inspire people to live with Passion, Purpose, and Peace. Two superstar athletes are equity holders in the brand, Major League Baseball Superstar Ronald Acuna Jr. and NFL Superstar Derwin James. WYP has endorsement deals with NFL Breakout Star DJ Chark, NFL Pro Bowler Aldrick Rosas, WNBA Stars Natasha Cloud, Sophie Cunningham, Glory Johnson, Victoria Vivians, Monique Billings, and Renee Montgomery. The #1 Ranked UFC Bantamweight Champion Marlon Moraes has his personal WYP Collection coming in 2020!
Motivational Media & Apparel brand. "WYP" aka "Whats Your Passion", is officially launching its online store @ https://www.wypnation.com and https://www.instagram.com/wypnation/ (@wypnation)
In an industry where most brands simply have random "beautiful people" wearing their clothing and do not aspire to motivate their customers towards anything except excessive consumption, the founder of the WYP Fashion brand,Eddie Shabot has opted to create a brand that uplifts humanity with its groundbreaking motivational media and apparel launch.
I recently interviewed Eddie Shabot, the founder of WYP, and the visionary behind street wear brand @Sprayground. Among other things, he commented about the motivation behind his new brand WYP: "I am a believer in the power of the human spirit. Everyone is born with a unique God given talent. This talent should be a persons passion and purpose. Living connected brings true happiness and inner peace. Promoting this fact is the mission of WYP. My question is, whats your passion?"
I am literally in awe of WYP's roster of superstar and rising athletes across various leagues which include investors MLB Superstar Ronald Acuna Jr. and NFL Superstar Derwin James. as well as brand ambassadors including NFL Breakout Star DJ Chark, NFL Pro Bowler Aldrick Rosas, WNBA Stars Natasha Cloud, Sophie Cunningham, Glory Johnson, Victoria Vivians, Monique Billings, and Renee Montgomery. Maybe my personal favorite is the #1 Ranked UFC Bantamweight Champion Marlon Moraes who has a personal WYP collection being released early next year.
In my experience as a writer and a consumer, this quality and quantity of exceptional influencer supporters is unheard of in this day and age of pay to play campaigns especially at this early stage of a brand. I suppose its makes sense given the success of Mr. Shabot's last project, innovative streetwear brand @Sprayground.
WYP's aggregation of inspirational athletes and leaders speaks volumes about the goal of this unique socially impactful brand.
What's Your Passion thrives on the idea of enabling consumers to stand out and make an impact on society at the same time. Mr. Shabot's mission in life has inspired the vision of WYP as a motivational media and apparel brand in a marketplace that is driven by unrealistic visions for marketing inspiration.
Especially in today's complicated times we all can agree its a welcomed change of pace to see and support a brand that seeks to inspire and motivate positivity instead of divisiveness and exclusion!
If you want to view WYP's innovative collections visit:
Core Collection
https://www.wypnation.com/pages/core-collection
Aldrick Rosas Collection
https://www.wypnation.com/pages/aldrick-rosas
Sophie Cunningham Collection
https://www.wypnation.com/pages/sophie-cunningham
DJ Shark Collection
https://www.wypnation.com/pages/dj-chark
Bia Collection
https://www.wypnation.com/pages/bia
For further information about WYP, check out
Follow WYP @
https://www.instagram.com/wypnation/
