Your Health Magazine in the greater Washington DC, Maryland Suburban and Northern Virginia area has reached a new milestone in its effort to help people live healthier.
A small health magazine in the greater Washington DC, Maryland Suburban and Northern Virginia area has reached a new milestone in its effort to help people live healthier. Your Health Magazine has been in circulation for over 30 years and now has elevated its online presence to the top 98th percentile of websites in the US with over 100,000 new visitors this year.
“Trying to get people to go to the doctor when they know they should isn’t that easy” according to healthcare experts at the magazine. “People resist learning about health and going to the doctor for myriad reasons.”
Everyone talks about health, and people genuinely want to live healthier, but the fast paced and complicated world we live in doesn’t make it easy to actually do. Most people only pay attention to health when they are sick or their health is in jeopardy.
That’s why it takes a comprehensive approach to get through to people, both in print and online. Understanding all the little, and big, things you have to do to get people’s attention is necessary if you’re going to make a difference.
“Our goal has always been to make a difference by educating people and empowering them to live healthier” says the site publisher.
In order to gain attention online requires playing the Google game. No matter what your product or mission, the algorithms used by big search engines requires learning the ins and outs, and all the details in between to reach people and get them to take action, or at least learn about their health.
Creating content from local doctors is a great help for people who want to learn about nutrition, procedures, pain management, and many more topics. Local doctors are the best source for accurate and accessible information. But even then, its necessary to know how to get people to click on it and see it.
Structurally designing a site so the taxonomy is acceptable to search engines is the first step, then posting more and more high quality content. Keywords, phrases and long-tail key phrases are essential, and understanding what people are searching for.
Search engines share a lot of information about what people are searching for, and steer visitors to more content that is similar. “Doing the work to figure out what people are searching for, and why, is a big part of what we do”, according to staff at the magazine. “It takes a lot of time.”
Combining that with email marketing, having content that other credible sites link to, and scouring the site for errors or items that may not sit well with the algorithms makes another big difference. It is kind of a mine field out there and not easy to stay within the boundaries established by the search engines.
It is a comprehensive effort that requires not only doing the work but evaluating the effect it has. Using tools like Google analytics, SEMRush, and Yoast are very helpful in understanding what to do.
There is another attribute called “site authority” which several online tools will use to tell you if your site is going in the right direction. Gaining or increasing site authority can take years.
Social Media has to be a significant part of the approach. When you combine site structure, quality content, SEO, social media, and email with an understanding of what people are looking for, you can make a difference. This improves your site authority, which the search engines will use to rank you in search results.
Your Health Magazine has now reached over a million people with content provided by local doctors to help people live healthier. To do that takes a long time, a lot of work, and more than anything, the commitment to make a difference.
Your Health Magazine is distributed in cities in Maryland, such as, Germantown, Bowie, Crofton, Annapolis, Rockville, Silver Spring, Waldorf, Glen Burnie, Gaithersburg, Rockville, Bethesda, Wheaton, Odenton, Clinton, Olney, College Park, Pasadena, Laurel, Suitland, Fort Washington, Arnold, Greenbelt, Landover, Camp Springs, and Beltsville.
In Northern Virginia the magazine covers Arlington, Alexandria, Fairfax, Reston, Leesburg, Ashburn, McLean, Annandale, Burke, Manassas, Springfield, Sterling, Falls Church, Herndon, Chantilly, Tysons, Franconia, Merrifield, and Vienna.
Your Health Magazine is helping people in Maryland and Northern Virginia find the healthcare they need - in the magazine, and online. They can confidently say that their years of work have made them medical SEO experts.
To find out more, visit the Healthcare Marketing Essentials blog at www.yourhealthmagazine.net.
